Red Velvet Whoopie Pies

Well as you may have noticed, My Baking Addiction has a whole new look and I am really excited to post my first recipe on the new site.  A couple of months ago, I decided that I wanted to move from Blogger to WordPress and give my blog a little face lift. With the help of my fabulous web designer, Barb, of Kinetic Webs I think we have created something to be proud of! It was my hope to make the site more sophisticated, modern and user friendly and with a month of hard work, I think we achieved just that! If you have a few minutes, click around the site and check out some of the new features such as a rocking recipe index, a FAQ page, a recipe print function and my Amazon store which is full of all my kitchen and photography essentials. I hope ya take a look around and like what you see! Oh and I wanted to also let you know how freaking amazing WordPress is…if you are thinking about starting a blog, definitely use WordPress. I continue to be amazed by the power, plugins and functionality of this platform.

Now for my very first recipe…

With Valentine’s day quickly approaching, I thought is was time to start baking some holiday themed scrumptious treats! Although I am the queen of procrastinating I actually got my butt in gear and was able to get a few recipes baked & photographed before February…The first lovely treat (pun intended) is for Heart Shaped Red Velvet Whoopie Pies. I saw something similar to these advertised in a magazine for a ridiculous amount of money and thought I could whip these together at home for a much less. I picked up Reynolds disposable heart shaped foil cups from Target and hit the kitchen that evening. These Red Velvet Whoopie Pies turned out super cute and prompted text messages from Brian’s co-worker praising me as a culinary goddess. Okay… maybe he didn’t use the term “culinary goddess” I may have tossed that in for effect; nonetheless, they were fabulous and enjoyed by all!

Red Velvet Whoopie Pies


For the Whoopie Pies

1 tablespoon unsalted butter
1 cup cake flour
1/3 cup unsweetened cocoa (not Dutch process)
1/2 teaspoon salt
2/3 cup canola oil
3/4 cups granulated sugar
1 large egg
2 TBS red food coloring (I used gel dye until I achieved the desired color)
1 teaspoons vanilla
1/2 cup buttermilk
1/2 teaspoon baking soda
3/4 teaspoon white vinegar

For the Cream Cheese Icing

1 (8) ounce package cream cheese, softened
3 tablespoons butter, softened
1 lb confectioners’ sugar
1 teaspoons vanilla extract


For the Whoopie Pies

1. Preheat oven to 350 degrees. Place spray foil liners with non-stick cooking spray and place on a cookie sheet.
2. Whisk cake flour, cocoa and salt in a bowl.
3. Place oil and sugar in bowl of an electric mixer and beat at medium speed until well-blended. Beat in egg. With machine on low, very slowly add red food coloring. (Take care: it may splash.) Add vanilla. Add flour mixture alternately with buttermilk in two batches. Scrape down bowl and beat just long enough to combine.
4. Place baking soda in a small dish, stir in vinegar and add to batter with machine running. Beat for 10 seconds.
5. Place 1 tablespoon of batter per foil heart pan
6. Place in oven and bake until a cake tester comes out clean, 10-14minutes. Let cool in pans 10 minutes. Then remove from pans, and cool completely before frosting.
7. Slice the cakes in half and frost the inside with cream cheese frosting. Sandwich the cakes together and decorate the sides with Valentine's themed sprinkles. I left a few of the cakes whole and sandwiched them together, this made for some BIG whoopie pies!

For the Cream Cheese Icing

Using a mixer, blend all of the ingredients together until smooth and creamy and spread between layers.

This recipe for The Red Velvet cake is adapted from The New York Times


35 Responses to “Red Velvet Whoopie Pies”

  1. Maria — January 27, 2010 at 7:10 pm

    I love the new site! Congrats! Great first recipe too!


  2. Barb — January 27, 2010 at 7:54 pm

    Well, I love the new site too :) but also love red velvet cake. I remember making cupcakes for my kids for Valentines Day school parties many years ago…these would be fabulous today for an updated version.


  3. kim — January 27, 2010 at 9:00 pm

    Just wanted to say I love your site! I used to be the worst baker in the world. I could mess up (and have) a cake from a box mix. I have learned a lot through your site and have a new found love for baking. I especially loved the chocolate chip pumpkin bread and look forward to what you come up with for Valentines day!


  4. Candice — January 27, 2010 at 9:00 pm

    Love the new look of the site! And, mmm, those whoopie pies look scrumptious.


  5. Anouschka — January 28, 2010 at 6:27 am

    Hi! This looks wonderful! I was actually planning on making a two-layer heart shaped red velvet cake, all I needed was a nice buttercream/icing to put between the two layers. And now I have found one ;) Your website looks great, although I think most of us were fans already when you had the old lay-out :) Thanks!


  6. Donna — January 28, 2010 at 7:04 am

    What a super sweet idea! Saving this for a try before Valentines Day. Love the new site. I also use WordPress but do not have the same results. Looks like maybe I need to contact your web designer! Thanks so much for sharing.


  7. diva — January 28, 2010 at 8:16 am

    Lovely new site! and what’s better to celebrate and jumpstart it with these gorgeous whoopie pies. So very pretty :)


  8. Tiffany — January 28, 2010 at 8:58 am

    My sister is making her boyfriend a red velvet cake for his birthday this weekend and I am forwarding this to her! I want her to make these instead! Darling and they sound great!


  9. madonnaearth — January 28, 2010 at 9:28 am

    These cakes look really good!


  10. katieo. — January 28, 2010 at 10:39 am

    talk about an inspiration! this is just what i needed to get back in the kitchen this weekend. these are ridiculously adorable.


  11. Laura L. — January 28, 2010 at 11:18 am

    Oh I am so making this!!! Thanks for the idea. : ) I’m forwarding to my sister to make these for her boyfriend as well. She is planning on BUYING cupcakes!! Gasp!!!


  12. Jenny — January 28, 2010 at 4:18 pm

    Can’t wait to give them a try!

    Just wanted to let you know I love your site and thank-you for sharing all the recipes. They always come so great!


  13. mike — January 28, 2010 at 4:20 pm

    THESE LOOK WONDERFUL! Ever since I saw (not as nice) ones in this month’s Food Network magazine – they’ve been on my list to make before V-day! I’ll have to try this recipe – and nice job coming up with a creative solution to the heart shapes!


  14. Julia — January 28, 2010 at 6:16 pm

    This look delicious, and I’ve been on the lookout for some interesting Valentine’s Day recipes. This is my first time to your site, but it looks fantastic and I’ll definitely be back. :)


  15. Laura P — January 28, 2010 at 7:43 pm

    I am also loving the new website!

    How many little tins did you use? Did you only use them once?


    • Jamie — January 28, 2010 at 8:05 pm

      Hi there! Glad you found my site, thanks for stopping by! I used 24 of the tins and only used them once. :)

  16. Julie — January 28, 2010 at 7:44 pm

    How many pies does the recipe make??

    Looks fabulous!


    • Jamie — January 28, 2010 at 8:04 pm

      Thanks for visiting and commenting! This made 24 cakes if you cut them in half.

  17. Kathleen — January 29, 2010 at 1:54 am

    Hey Jamie! I love your new look! These whoopie pies sound fabulous. I’m a gianormous fan of red velvet cake so I’m sure these would be right up my alley!


  18. Magie — January 29, 2010 at 4:12 am

    Hello Jamie,
    This hearts looks amazing. I have to make them! :)


  19. Debbie — January 29, 2010 at 9:44 am

    Your new site is gorgeous! And so are the red velvet whoopie pies!


  20. Sherry — January 29, 2010 at 3:43 pm

    I just love the new look! And the recipe to go with it=)


  21. linda — January 29, 2010 at 7:12 pm

    hey jamie,
    love this recipe…& the print recipe function is great.
    you really have a great blog & your new site design & functions are wonderful!


  22. Jamie — January 30, 2010 at 6:56 am

    Oh I love the site and am trying to figure out how to move from blogger to wordpress as well. These adorable and delicious looking whoopie pies are perfect to celebrate now or Valentine’s Day!


  23. Kerstin — January 30, 2010 at 9:36 pm

    Love your site makeover! And the red velvet cakes are so cute!


  24. Fuji Mama — February 4, 2010 at 11:35 am

    GORGEOUS new digs! :) Those whoopie pies look absolutely divine! I love that you made them heartshaped instead of the traditional shape (genius)!


  25. Anne — February 16, 2010 at 1:29 pm

    I made these for Valentines Day and they were a huge hit!


  26. Lenora — March 3, 2010 at 1:15 am

    Fun to make and people eat them up…I ended up making a double batch of the icing and added some whipped cream in there too…boy, was it yummy!!


  27. denise — February 11, 2011 at 11:18 am

    I apologize in advance for this as I do think these look tasty… but I come from Pennsylvania Dutch country… PLEASE don’t call these Whoopie Pies! Whoopie Pies do not have cream cheese “icing”… also we would call it a filling not an icing :)

    Our filling is Crisco based (it is yummy trust me!)—


  28. Noamuth — March 20, 2011 at 8:33 pm

    Your website is a gorgeous collection of great recipes and stunning photography, and these pies look adorable!. It is very relaxing to read and very inspiring as well! Keep up the beautiful work~ <3


  29. shanna — March 6, 2012 at 2:49 pm

    hi jamie!
    love the whoopie pie recipe! thanks for posting!! where did you get the plate it’s on? i love that and would like to buy some for my kid’s and hubby:)


    • Jamie — March 9, 2012 at 1:53 pm

      Thanks for stopping by. The plate was purchased at Target a few years ago during the Valentine’s Day season. Have a great day.

    • shanna — March 19, 2012 at 12:51 pm

      thank you for letting me know! gotta love target:)

  30. Amy — February 7, 2014 at 3:12 pm

    Hi Jamie! I can’t seem to find these cute heart shaped liners in the stores. Should I just use a regular muffin tin to bake these in? Mini size or regular? Thanks and congratulations on the birth of your daughter. She is beautiful!


    • Jamie — February 15, 2014 at 12:01 pm

      I would use standard size cupcake liners. Thanks so much for – we’re just smitten with her! Have a great weekend.

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