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I know, I know, I’ve said it a gazillion times, I don’t really do the girly pink thing for Valentine’s Day. Having two 8-year old girls in the house over Valentine’s Day weekend quickly changed things. My friend’s daughter, Lexi, and her friend were with us this weekend which compelled me to get in touch with my girly, glittery, and pink loving side.

For breakfast I indulged them in pink, heart-shaped pancakes which evoked little 8-year-old squeals and lots of photos on their iPods. We did the whole shopping, lunch, and picking out Valentines thing and I decided that I couldn’t let the weekend pass by without making them a sweet and yes, girly Valentine’s Day dessert. At first I thought I might do something delicious and simple like my No Bake Cookies, but then I decided to really go with the holiday theme.

I have made this recipe for Red Velvet Cake countless times. It’s adapted from the New York Times, and in my opinion, is one of the best Red Velvet recipes out there. Instead of making a traditional cake or cupcakes, I thought I’d jazz up this sweet treat by layering slices of cupcake with cream cheese frosting in my favorite Weck Tulip Jars. Finishing them off with a sprinkling of pink and red heart-shaped candies gave them a swoon-worthy finish.

Whether you’re baking for 8-year olds or your sweetheart, I’m fairly certain that just about anyone will fall head over heels for Red Velvet Cupcakes in a Jar.

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Red Velvet Cupcakes In A Jar

By: Jamie
4.57 from 48 ratings
Prep: 15 minutes
Cook: 24 minutes
Total: 39 minutes
Servings: 8


For the Cupcakes

  • 1 cup cake flour
  • 2 tablespoons unsweetened cocoa powder
  • ½ teaspoon kosher salt
  • cup vegetable oil
  • ¾ cup granulated sugar
  • 1 egg
  • 1 teaspoon pure vanilla extract
  • 2 tablespoons red food coloring
  • ½ cup buttermilk
  • ½ teaspoon baking soda
  • ¾ teaspoon white vinegar

For the Cream Cheese Frosting

  • 8 ounces cream cheese softened to room temperature
  • 3 tablespoons butter softened to room temperature
  • 1 pound confectioners’ sugar about 3 ¾ cups, sifted
  • 2 teaspoons clear vanilla extract*


For the Cupcakes

  • Preheat oven to 350 degrees. Line 12 cupcake wells with paper liners or spray pan with spray with nonstick cooking spray.
  • Sift together cake flour, cocoa powder, and salt.
  • In the bowl of a stand mixer fitted with the whisk attachment, combine oil and sugar until well-blended. Add egg and mix until combined.
  • Turn your mixer down to the lowest speed and add vanilla, then slowly add in the food coloring. Note: If you are using liquid food coloring, it will take about 2 tablespoons of coloring to get a dark red shade. I used about 1 tablespoon of gel dye to achieve the shade in the photographs. Add the dye slowly and color according to your preference.
  • Add flour mixture alternately with buttermilk in two batches; scrape down the side of the bowl. Continue mixing until just combined, taking care not to over mix.
  • Place baking soda in a small dish, stir in vinegar and add to batter with the machine running. Beat for about 10 seconds.
  • Using a medium scoop (about 3 tablespoons), divide batter between the 12 wells, filling each well about 2/3 full of batter. Bake for 20-24 minutes or until a toothpick inserted comes out clean. Be careful not to over bake.

For the Cream Cheese Frosting

  • In a the bowl of a stand mixer fitted with the paddle attachment, cream together cream cheese and butter until well combined.
  • With the mixer on low, gradually add the confectioners’ sugar until thoroughly incorporated and smooth. Add vanilla and mix to combine.

To Assemble in Jars

  • Slice cupcakes horizontally to create layers. Each cupcake will yield 2-3 layers depending on how thick you want your layers to be.
  • Place one cupcake layer into the bottom of your jar, pipe a layer of cream cheese frosting directly onto the cake layer. Repeat the layering process until you reach the top of your jar. If desired, garnish with festive sprinkles or red velvet cake crumbs.


  • Clear vanilla extract was used in the cream cheese frosting recipe to maintain a bright white color. Feel free to substitute pure vanilla extract in its place.
  • I used a Wilton 1A tip to pipe the frosting into the jars.
  • The sprinkles are made by Wilton.
  • Jars seen in photos are Weck Tulip Jelly Jars.
This cupcake recipe has been scaled down from the original recipe by The New York Times.

Red Velvet Cupcakes are layered in a jar with sweet cream cheese frosting and festive sprinkles. They're the perfect way to celebrate any occasion!

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  1. Nadia says:

    Also, I do see it’s scaled down from The NY Times cake recipe but it seems you didn’t add butter in yours, whereas they did. Haven’t tried their’s — but loved yours, so confused! Have to bake for a birthday cake tomorrow! 

  2. Nadia says:

    Hi Jamie – 

    Made these exactly to the T twice this year for V day and after! Was trying to bake it as a 2-3 layered 9 inch cake but can’t figure out if doubling or tripling the receipe would be a good idea.  Any tips?? 


    1. Jamie says:

      Hello! I haven’t attempted scaling this recipe, so I am not sure of the result. If you happen to give it a try, I’d love to know how it turned out. Thanks so much for stopping by.

  3. Margaret says:

    Do these need to be refrigerated since there is cream cheese in the frosting

    1. Jamie says:

      Yes, I would refrigerate them due to the cream cheese. Happy Holidays to you and yours!

  4. Miley says:

    Hi, for the granulated sugar, is it 3/4 cup?

    1. Jamie says:

      Hi, Miley! Yes, it is. Thank you for catching that!

  5. Pamela says:

    Weck jars are beautiful but I can’t afford them.

    1. Jamie says:

      They are quite lovely, Pamela!

  6. Esra says:

    can i use the this recipe for makeing redvelvet cake ?! 

    1. Jamie says:

      Hi, Esra! I think you should double the recipe if you want to make a full cake. I think it should work out fine. I hope you enjoy it!

  7. Trina and Tina says:

    These little cakes are just too”sweet”! Putting them in jars is genius. We can’t wait to make! Thanks for sharing! 

    1. Jamie says:

      Hi, Trina and Tina! I hope you enjoy them!