Red Velvet Cupcakes In A Jar

I know, I know, I’ve said it a gazillion times, I don’t really do the girly pink thing for Valentine’s Day. Having two 8-year old girls in the house over Valentine’s Day weekend quickly changed things. My friend’s daughter, Lexi, and her friend were with us this weekend which compelled me to get in touch with my girly, glittery, and pink loving side.

For breakfast I indulged them in pink, heart-shaped pancakes which evoked little 8-year-old squeals and lots of photos on their iPods. We did the whole shopping, lunch, and picking out Valentines thing and I decided that I couldn’t let the weekend pass by without making them a sweet and yes, girly Valentine’s Day dessert. At first I thought I might do something delicious and simple like my No Bake Cookies, but then I decided to really go with the holiday theme.

I have made this recipe for Red Velvet Cake countless times. It’s adapted from the New York Times, and in my opinion, is one of the best Red Velvet recipes out there. Instead of making a traditional cake or cupcakes, I thought I’d jazz up this sweet treat by layering slices of cupcake with cream cheese frosting in my favorite Weck Tulip Jars. Finishing them off with a sprinkling of pink and red heart-shaped candies gave them a swoon-worthy finish.

Whether you’re baking for 8-year olds or your sweetheart, I’m fairly certain that just about anyone will fall head over heels for Red Velvet Cupcakes in a Jar.

Red Velvet Cupcakes In A Jar

Yield: 8 servings

Prep Time: 15 minutes

Cook Time: 24 minutes


For the Cupcakes

  • 1 cup cake flour
  • 2 tablespoons unsweetened cocoa powder
  • 1/2 teaspoon kosher salt
  • 2/3 cup vegetable oil
  • 3/4 cup granulated sugar
  • 1 egg
  • 1 teaspoon pure vanilla extract
  • 2 tablespoons red food coloring
  • 1/2 cup buttermilk
  • 1/2 teaspoon baking soda
  • 3/4 teaspoon white vinegar

For the Cream Cheese Frosting

  • 8 ounces cream cheese, softened to room temperature
  • 3 tablespoons butter, softened to room temperature
  • 1 pound confectioners’ sugar (about 3 ¾ cups), sifted
  • 2 teaspoons clear vanilla extract*


For the Cupcakes

  1. Preheat oven to 350 degrees. Line 12 cupcake wells with paper liners or spray pan with spray with nonstick cooking spray.
  2. Sift together cake flour, cocoa powder, and salt.
  3. In the bowl of a stand mixer fitted with the whisk attachment, combine oil and sugar until well-blended. Add egg and mix until combined.
  4. Turn your mixer down to the lowest speed and add vanilla, then slowly add in the food coloring. Note: If you are using liquid food coloring, it will take about 2 tablespoons of coloring to get a dark red shade. I used about 1 tablespoon of gel dye to achieve the shade in the photographs. Add the dye slowly and color according to your preference.
  5. Add flour mixture alternately with buttermilk in two batches; scrape down the side of the bowl. Continue mixing until just combined, taking care not to over mix.
  6. Place baking soda in a small dish, stir in vinegar and add to batter with the machine running. Beat for about 10 seconds.
  7. Using a medium scoop (about 3 tablespoons), divide batter between the 12 wells, filling each well about 2/3 full of batter. Bake for 20-24 minutes or until a toothpick inserted comes out clean. Be careful not to over bake.

For the Cream Cheese Frosting

  1. In a the bowl of a stand mixer fitted with the paddle attachment, cream together cream cheese and butter until well combined.
  2. With the mixer on low, gradually add the confectioners’ sugar until thoroughly incorporated and smooth. Add vanilla and mix to combine.

To Assemble in Jars

  1. Slice cupcakes horizontally to create layers. Each cupcake will yield 2-3 layers depending on how thick you want your layers to be.
  2. Place one cupcake layer into the bottom of your jar, pipe a layer of cream cheese frosting directly onto the cake layer. Repeat the layering process until you reach the top of your jar. If desired, garnish with festive sprinkles or red velvet cake crumbs.


  • Clear vanilla extract was used in the cream cheese frosting recipe to maintain a bright white color. Feel free to substitute pure vanilla extract in its place.
  • I used a Wilton 1A tip to pipe the frosting into the jars.
  • The sprinkles are made by Wilton.
  • Jars seen in photos are Weck Tulip Jelly Jars.
This cupcake recipe has been scaled down from the original recipe by The New York Times. Follow the link provided to view the full recipe.

Red Velvet Cupcakes are layered in a jar with sweet cream cheese frosting and festive sprinkles. They're the perfect way to celebrate any occasion!

115 Responses to “Red Velvet Cupcakes In A Jar”

  1. Mary @ Bake Break — February 13, 2012 at 5:07 pm

    Those jars are adorable! 8-year-old girls certainly can inspire some pink moments, but we all need some of those in life! These look great, and probably taste amazing!


  2. Brian @ A Thought For Food — February 13, 2012 at 5:09 pm

    This is one incredibly festive idea! So perfect for Valentine’s Day!


  3. Cassie — February 13, 2012 at 5:14 pm

    Jamie, these are beautiful. Creative way to enjoy a Valentine’s day favorite!


  4. Marjorie (Sugar for the Brain) — February 13, 2012 at 5:17 pm

    Looks super yummy! And your photos are gorgeous!


  5. Julia Steele — February 13, 2012 at 5:24 pm

    The pictures are to die for!


  6. Maureen — February 13, 2012 at 5:43 pm

    I love anything in a jar, especially dessert! Such beautiful photos!


  7. Jo — February 13, 2012 at 5:53 pm

    These look so cool layered like that! I’ll have to go out and find some jars — these look delicious (and cute)!


  8. Tracy — February 13, 2012 at 6:16 pm

    I just love these! Such perfect and beautiful Valentine’s Day desserts, and I’m totally addicted to anything that comes in jars. :-)


  9. Caroline @ chocolate & carrots — February 13, 2012 at 6:31 pm

    Mmm, Jamie, these look amazing! I love the layers!


  10. j3nn — February 13, 2012 at 6:33 pm

    Gorgeous! Love the milk bottle and straw, too.


  11. Katrina @ Warm Vanilla Sugar — February 13, 2012 at 6:39 pm

    This sounds so yummy!


  12. Clare — February 13, 2012 at 6:42 pm

    These sound delicious! Pics are absolutely gorgeous :)


  13. Chels R. — February 13, 2012 at 6:43 pm

    I’m in love with this picture. It just sings to me!


  14. sara — February 13, 2012 at 7:07 pm

    LOVE! This is such a cute idea, I love it! Red velvet is so totally perfect for Valentine’s Day.


  15. Lynne @ 365 Days of Baking — February 13, 2012 at 7:13 pm

    Jamie, these are so beautiful!! Anyone would LOVE this presentation!! Great job! Ok, not to mention the fact that they look delicious, too.


  16. What a cute idea, I love it!!!


  17. Pat — February 13, 2012 at 7:37 pm

    Gorgeous! I love it all ~ the way you decided to layer it with the frosting, sprinkles and the jars are perfect. I think I must have those ~ love to serve individual desserts. I’m sure the girls had so much fun with all the Valentine excitement and food! Your photos are incredibly beautiful.

    Thanks so much for sharing!



  18. Blog is the New Black — February 13, 2012 at 7:51 pm

    Gorgeous! I love the way these look!


  19. The Sweet Cupcaker — February 13, 2012 at 7:55 pm

    beautiful! I know what you mean about not liking that kind of stuff but it’s just too perfect! great recipe!


  20. Moore Or Less Cooking — February 13, 2012 at 7:56 pm

    I’m really glad you dd the girly thing, everything you do is so beautiful! Nettie


  21. Jennifer | Mother Thyme — February 13, 2012 at 8:03 pm

    I love everything about this recipe! These are absolutely adorable! Perfect for Valentine’s Day or anyday! Cute, cute, cute!


  22. Kristina — February 13, 2012 at 8:10 pm

    You wouldn’t happen to know a recipe for Red Velvet cake using beets instead of artificial food coloring would you? I’ve looked for recipes online but they either use weird ingredients (pomegranate molasses anyone?) or the post has comments about how horrible it turned out.


    • Jamie — February 13, 2012 at 8:34 pm

      Take a look at this one from Sophistimom – no pomegranate molasses! :)

    • Kristina — February 14, 2012 at 11:47 am

      I will try that one! Thanks!

  23. angela@spinachtiger — February 13, 2012 at 9:50 pm

    I can’t get enough red velvet cake and I love this presentation. I am girly, but I bake with two 4-year old twin boys and they love the color pink. (funny huh). And yet they are all boy (but might be chef’s someday). They would so love these cakes in a jar.


  24. Andrea — February 13, 2012 at 9:54 pm

    I love those jars. I would be making some shopping there soon. What’s the size of your bottles? Where did you find the straws? Thank you!


    • Jamie — February 14, 2012 at 5:16 pm

      The milk jug is was actually purchased at my local market. They have self-serve olive oil and balsamic dispensers that use these bottles. They allowed me to purchase an empty one. :)

  25. leslie — February 13, 2012 at 10:08 pm

    Adorable! Like always!:)


  26. Rita — February 13, 2012 at 10:20 pm

    What a clever and creative idea! I LOVE it!!!


  27. Love the styling here. That first photo is phenomenal!


  28. Anna @ hiddenponies — February 14, 2012 at 1:17 am

    Ooooh, I love this pink sparkly side of you :) What a pretty treat, and stunning photos!


  29. Kiran @ — February 14, 2012 at 1:21 am

    LOVE how adorable is this recipe :) And those cute, individual servings are simply stunning!


  30. Reem | Simply Reem — February 14, 2012 at 1:29 am

    These are so adorable and delicious looking….
    The pics are awesome.


  31. I'm At Home Baking — February 14, 2012 at 2:15 am

    Super cute, I am sure they tasted amazing too!


  32. Pomme — February 14, 2012 at 4:27 am

    So perfect for Valentine’s Day, I love the idea… and the jar ! but i’m not sure I can buy it from France…


  33. jan — February 14, 2012 at 7:39 am

    Oh my gosh these are too pretty to eat! Thanks for the link to the jars. Can’t wait to try them!


  34. Julie @ Table for Two — February 14, 2012 at 8:54 am

    These are beautiful!!


  35. Emilie @ Emilie's Enjoyables — February 14, 2012 at 9:33 am

    I’ve been tossing around the idea of making these for a wedding favor but I’m not sure if it would be too overwhelming to do like 175 of these. They look beautiful!


    • Farah — February 14, 2012 at 2:58 pm

      Could not help but put in my two cents :P
      I think they would be less overwhelming to do for wedding favours because you dont have to be perfect in icing and the detail is in the jars not some intricate design! I think they would be LOVELY!

  36. Happy When Not Hungry — February 14, 2012 at 9:57 am

    How beautiful and perfect for Valentine’s Day!!! Looks delicious :-)


  37. Alexandra — February 14, 2012 at 11:10 am

    Fantastic! I’m not big on Valentine’s Day, but these look so great I might have to make them tonight.


  38. Margaret — February 14, 2012 at 11:46 am

    Love your ‘girly side’. These are adorable!!


  39. Lauren at Keep It Sweet — February 14, 2012 at 11:51 am

    Sounds like your Valentine’s Day is off to a great start! I love these because they are loaded with frosting:-)


  40. Shauna — February 14, 2012 at 7:23 pm

    These are so cute. I wish I had found you earlier. I will save this idea for another time. Great for any holiday. Thanks
    P.S. What size are the jars you used?


    • Jamie — February 20, 2012 at 7:04 pm

      The jars are the Weck 762 – 1/5 Jelly Jar. Thanks for stopping by.

  41. Becca- cookie jar treats — February 14, 2012 at 7:58 pm

    These are way cute :) I like the Masson jars you used, it’s a nice little touch.
    Happy Valentine’s Day <3


  42. Arah — February 14, 2012 at 10:36 pm

    i love this! this is brilliant but does those jars come with a lid?


  43. Arah — February 14, 2012 at 10:36 pm

    i love this! this is brilliant but does those jars come with a lid? <3


    • Jamie — February 15, 2012 at 3:51 pm

      Thanks for stopping by! Yes, the jars come with lids. :)

  44. Misbah/Cupcakeluvs — February 15, 2012 at 8:12 am

    How adorble. This is one of the most gorgeous cupcakes in jar i have seen :)


  45. shelly (cookies and cups) — February 15, 2012 at 9:14 am

    These are so pretty! I need to try some of those cupcakes in jars.


  46. Meg @ Sweet Twist — February 15, 2012 at 3:50 pm

    What a cute idea! Love it!


  47. Daisy@Nevertoosweet — February 16, 2012 at 12:22 pm

    This is such a clever idea :) they look amazing ~ I love the layers! Seriously the perfect dessert/treat for Vday!


  48. Mom-Friday — February 19, 2012 at 11:22 am

    I am a new FAN!
    Great blog you have here… I’m so inspired!


  49. Anna Sheppard — February 19, 2012 at 2:39 pm

    I am so in love with your presentation! Love those jars and looked to see if anyone had asked for the size. They did but no answer. Could you please tell me the size. I love then and want to order some from your link.

    I make a Pumpkin Cake in a jar and would lile to use those pretty jars for that too.

    You are so talented and your pressentaton s are perfect.



  50. Margaret — February 19, 2012 at 5:52 pm

    Thinking of making these with green dye for St Patrick’s but in the form of a push up!
    I think it could work!


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